HeatherStone commented on the following stories on BizSugar
Great observations, Rachel, and kind of reminiscent of Seth Godin's argument that marketers really need to be storytellers. Two questions though. First, does this work better in B2B than in B2C, or doesn't it really make a difference? Second,I can see how people might still get confused with the need to answer the why not the what? For example, if I tell you I created a new line of vacuum cleaners out of a desire to help homeowners get to hard to reach spots where dust can hide, is that a why or a what? Kind of seems like both actually."
Hi there, Fundera. Interesting, this issue of sales tax nexus. And especially important to ecommerce operators, I would imagine. I recall this issue coming up with Amazon some years ago. If you're located in New Jersey, sell a product to a customer in Hawaii and your only connection with the state is that you might have gone windsurfing there 10 years ago, your collection responsibility is -- what?"
Hi guys, Thanks so much for this in depth look at what may be -- for small businesses anyway -- a rarely considered part of the lending process. If this one aspect of your tax return you could name which lenders view with the greatest scrutiny, what do you think it would be? "
Hi Liz. I guess this is a good list for startups who go looking for investors to read as well. Which of these points do you think is the most important for entrepreneurs to consider from their perspective to make their ventures more attractive to backers? "