HeatherStone commented on the following stories on BizSugar
Delivery Drones Grounded by FAA For The Time Being
"What's needed is a sensible idea that doesn't involve Amazon or any other huge corporation grabbing this "drone space" for themselves. The FAA has no trouble regulating major commercial travel in U.S. air space. This should be roughly similar. Although, admittedly, the lack of any collision avoidance technology could be a challenge. "How To Build A Campaign And Audience On Instagram
"Hi Holly, Thanks for sharing Donna's post! I'm curious. Do you use Instagram for business? If so, how? For many bloggers I'm sure it's just one more social platform to master. How should you go about evaluating when you need to be involved in the latest social channel and when enough is enough. Thoughts? Snapchat? Vine? etc.? "How to make a quick (and painless) video - janicehostager.com
"Hi Janice, What helpful post. Thanks for sharing it with the community. So nice to see you not only told us how to make a video for our businesses, you made one of your own too! Any other tools you'd recommend for those a bit more adventurous?"Turn Up Your Testimonials Using Video
"Susan, What's your personal experience with the effectiveness of video testimonials? I'm guessing video from the people behind a brand is also getting progressively more important too. Now that the capabilities to use it are so available, who wouldn't want to get a better feel for who thy are doing business with -- especially if they rarely or never meet you face to face? "How \'Content Shock\' Has Led to the Rise of the Chief Revenue Officer at Financially Struggling Online Publications
"Hi Erik, Maybe not too surprisingly, the extremely low barrier to entry in online content creation has led us to this point. (After all, compare the costs of starting a blog with global reach to those of starting a small newspaper in your hometown!) One thing to remember is that niches still matter a heck of a lot here. As in any other aspect of business, it pays to be addressing an under served community. So this is something huge to think about too. "Subscribe
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Marketing Automation: Things We Can\'t Do Without in 2016
"Thanks for sharing, Jane. Automation is an important trend for businesses of all sizes certainly. But are there tasks -- aspects of your business -- that you should avoid automating?"