HeatherStone commented on the following stories on BizSugar
Hi Bruna, Dealing with setbacks -- and let's just say it, failure -- seems to be pretty critical to business success. Most damaging, I think, is the despondent and aimless feeling that follow a really big loss. The conventional wisdom is to get right back on the horse, but is this really the best advice. Certainly you shouldn't just give up. But do you need time to learn from a particularly large setback? "
Hi Uttoran, Possibly the most important aspect of giving a positive presentation has to do with understanding your audience, as you say. So perhaps the issue here isn't so much being prepared to communicate with a single group that spans a wide variety of cultures, but rather understanding more precisely the culture or cultures of the audience you are addressing at the moment. "
Hi Gee, A great overview. Clearly the move to mobile is a huge shift. Ad since our consumers and audience are already doing it, we can either take part or be left behind. But many small business owners are doubtless overwhelmed by the prospect. So the question is, what steps should small business owners take first to become involved. "
Hi Rebekah, Great overview of social media marketing -- and a great infographic. Here's a question though that I think isn't sometimes discussed in enough detail. How, if at all, should your strategy differ when creating a B2B versus B2C business. And are there platforms inherently more useful for one over the other?"
Hi Kimberly, Thanks for contributing -- and thanks for sharing this post from Benjamin Brandal. It certainly takes an interesting look at content marketing. But allow me to take a contrarian view. Creating content that will draw visitors, keep them coming back and build community involves a hugely important thing -- QUALITY CONTENT. Yes, it seems obvious, but consider this. While marketing research is certainly important, focusing on keywords before content -- the thing that will actually keep your readers coming back -- can encourage the development of content that is more for search engines than for humans. Also remember that keyword tends can be fleeting while creating content that a small group of passionate readers will be willing to share, means focusing on what happens AFTER your reader reaches the page. Keywords and SEO are important. Just be sure a cart-before-the-horse mentality doesn't lead you to create content only Google could love -- but no one else. "
Hi Holly, Thanks for sharing this. Certainly isn't a new idea but for small business owners its a critical one. If you're the boss, there's no one looking over your shoulder. That's the good news. The bad news is that this makes you in charge of it all -- motivation, ideation and quality control. There's a reason these functions are sometimes separated at larger companies. But at smaller ones, you'll need to perform them on your own. Make no mistake, at the intersection of these three roles is where paralysis happens. "