HeatherStone commented on the following stories on BizSugar
I think small business owners especially sometimes suffer from the fear that everyone's approval is necessary for success. (As in, the customer is always right?) While it's certainly important to have feedback, becoming obsessed with the negative can paralyze a business. Not everyone will love your product or service. Worry about your target customer -- your obsessed fan who will tell others about you. (Remember, Apple has PLENTY of critics!) "
Hi Felix, Interesting overview. Not everyone is an SEO expert, certainly. But some important things to keep in mind are: 1. using "unethical" means to gain traffic is a bad idea. (If it seems like a shady approach or a trick to get around developing a legitimate audience, DON'T do it.) 2. focusing on bringing others to your site and getting them to link to your site is important, but a big part of that has to do with what you have on the site in the first place. 3. building a community remains a hugely important part of the equation."
Some fantastic marketing ideas here from your personal journey, Martin. Tying a product or service to an idea that is both historic (the Boston Tea Party) and contemporary (the current Tea Party Movement) is both provocative and memorable. What would you say are the pros and cons of this approach. The Tea Party is controversial in some quarters here in the U.S. and, of course, plenty of entrepreneurs urge steering clear of politics. But you seem to be deliberately flirting with the controversy here. I'm wondering whether you think there'll be any fallout. "
Hi Cate, We're big fans of a no-excuse attitude to getting started with your business too here at BizSugar. Question though. As a reality check, are there any instances when an entrepreneur should give his or her business plan a second glance and decide that, in fact, they really aren't ready -- yet?"
Overestimating future revenue has got to be a big one here. It's one thing when you have a steadily selling product with some history to rely on. But with new startups (or even new products and services launched by established firms) it gets a bit more challenging."