IanDSmith commented on the following stories on BizSugar
Good questions Heather. #1 is my favorite because if you get it wrong you don't get to worry about the other 12! I suppose #2 - CEOs not owning their web sites - is the most common leading to poor story telling which causes companies to undershoot their potential. #6 sales the ability to move prospects forward - is also common - leading to a misunderstanding of why companies aren't growing."
Zappos is a good example of linking company and personal objectives and purpose. The point being that you should never assume your team members understand the importance of their role relative to the goals of the company. In my experience it's worth taking the time to confirm the relevance and purpose of every role."
Martin: I see tactics as mainly sitting in the department operational plans but some big tactical projects will be multi - departmental. The key is that all tactical moves sit within an agreed strategic positioning determined by the Strategic Plan. Thus talent works on the right stuff!"
Martin, yes that is a central point. They give advice, there is no follow through and they don't see the CEO for say 3 to 6 months. I suppose compared with a well run monthly Board I feel they fail to deliver much value. A sub-agenda for me is how committed board members are to the cause. Because of the way Advisory Boards are chosen and rewarded I'm not sure there is much "skin in the game". I think with any leadership team they all need to be passionate and committed to the success of a signed off set of objectives. I often see Advisory Boards formed around friendships which is fine but with no real strategic plans in place to give the team context. Public company Boards often show some of these symptoms, as well, as you point out."