JamesMcAllister commented on the following stories on BizSugar
I really think points 1-4 all sort of revolve around the 'being human' idea. Online it's really easy to forget that there is a real person or group of people behind every business, and this is only becoming more and more true as more companies begin to do business online. I can't help but think back to a family store that used to be in my hometown around 10 years ago. Their prices weren't great but people loved shopping there because the owners were great at connecting with the customers and knew most people by name. Shopping there was an enjoyable experience and that's why they had so many repeat customers. "
Thanks for sharing Erik! I've noticed a few of these trends entering into the internet marketing space this past year and am in the process of working a few of them into my own business. In the past I've been able to get away with less personalization simply because my website visitors primarily consisted of people who already knew me either from another platform or a website. Now however, a larger and larger percentage of my traffic are from people who are meeting me for the first time, so retaining those visitors is getting harder and harder. I look forward to personalizing my CTAs especially as I forsee that providing a great return on my time invested. "
In my eyes it's all about appealing to the individual these days. Many companies take a mass market approach and simply try to appeal to everyone. People are receiving so many emails that this strategy no longer works. If you do not take the time to tailor your emails to the individual, somebody else will and that person will end up seeing the results they're looking for. The segmentation and personalization sections of this article touched on that well. I agree with Nikhilganotra that thinking of yourself as a receiver is a great way to go about it. Look at your emails - would you click through? Would you buy? If not, then perhaps it's time to make changes. Anyway all-in-all a great article. Thanks for sharing! "
Very interesting! I've never taken time before to really think about how color could impact the emotions of your potential customers, but seeing that it's something we have a lot of control over I definitely think this is worth additional testing. The examples shown in the article really show how a few small design changes can completely transform a web page, making it seem more far more appealing and inviting. "
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