KEXINO commented on the following stories on BizSugar
Marketing Isn’t About Being Brave: It’s About Being Effective
"Hi Martin, hope you're well. I think there's a misunderstanding. Describing the way a company stands out with their marketing is by 'being brave' implies that there's another solution that doesn't require bravery. There is not. Also, that it implies there's a risk with 'brave marketing'. I maintain that the risk lies in 'playing it safe'. Saying and doing what the competition does fails to get you noticed. The only option is to stand out. All effective marketing is about getting noticed, getting remembered, and standing out from others. The only way to do that is be saying and doing what the other guys are too afraid to do. But that's not 'being brave' - that's just being effective! I don't think there's such a thing as being 'a little brave', Just like there's no such thing as being 'a little pregnant' :)))))) Cheers, ~ Gee "Marketing Isn\'t (Just) About Marketing Any More
"Hi Martin, hope you're well. If by "conversational marketing' you mean online chat/SMS/etc. then that's exactly what I'm talking about. Depending on the business there may be questions that pre-sales or support staff are best placed to answer via conversational marketing. But should management from those departments be in charge of that? To me, I say they should not. It's increasingly the same for IT, operations, and even the accounts dept. When staff from these departments interface with customers, their approach and language should be consistent with what Marketing is saying. "As Search Gets Harder, Social Media Loses Its Sociability
"Hi Martin, thanks for the message. I'm unfamiliar with either of those books. I think your idea of blogging, podcasting and an email newsletter is a good one, since you'll be building your own audience and so will be less reliant on whatever the internet giants do. Maybe you will invite me as a guest on your podcast? Heh, heh. "Subscribe
Dark Social: Hidden Conversations Marketers Can\'t See
"Hi Martin, Yeah, it sounds a bit scary, doesn't it? Ha-ha. Many thanks for your support! ~ Gee"