KEXINO commented on the following stories on BizSugar
Hi Martin, hope you're well. If by "conversational marketing' you mean online chat/SMS/etc. then that's exactly what I'm talking about. Depending on the business there may be questions that pre-sales or support staff are best placed to answer via conversational marketing. But should management from those departments be in charge of that? To me, I say they should not. It's increasingly the same for IT, operations, and even the accounts dept. When staff from these departments interface with customers, their approach and language should be consistent with what Marketing is saying. "
Hi Martin, thanks for the message. I'm unfamiliar with either of those books. I think your idea of blogging, podcasting and an email newsletter is a good one, since you'll be building your own audience and so will be less reliant on whatever the internet giants do. Maybe you will invite me as a guest on your podcast? Heh, heh. "
Hi Martin. Happy New Year :) I listened to the podcast at the link you provided. I agree with much of what was said. In my own personal experience I have many people just looking for information on how to do something. The way I handle such requests is provide either an indepth mail (I've saved many email templates that I reuse for this purpose, tweaking the content accordingly) or agree to a 15-30 minute call. If they want anything more, then I let them know that any further discussions are chargeable at our usual consultancy rates. For some people that ends the conversation there and then. But I look at that as being helpful, since they're clearly not the kind of client I want in the first place! I remember helping someone a few years ago, who was looking for marketing help with her small business. I gave her tips and pointers on where to start, what to avoid, etc. even though it was clear she didn't have the budget to work with our agency. A week or so later I received a package in the post - it was a bottle of really good champagne, with a thank-you note expressing her gratitude! I still have the note. Unfortunately that situation hasn't happened again (so far!) ~ Gee "