KEXINO commented on the following stories on BizSugar
Selling A Premium Product Is About More Than Pricing
"Hi Martin. Happy New Year :) I listened to the podcast at the link you provided. I agree with much of what was said. In my own personal experience I have many people just looking for information on how to do something. The way I handle such requests is provide either an indepth mail (I've saved many email templates that I reuse for this purpose, tweaking the content accordingly) or agree to a 15-30 minute call. If they want anything more, then I let them know that any further discussions are chargeable at our usual consultancy rates. For some people that ends the conversation there and then. But I look at that as being helpful, since they're clearly not the kind of client I want in the first place! I remember helping someone a few years ago, who was looking for marketing help with her small business. I gave her tips and pointers on where to start, what to avoid, etc. even though it was clear she didn't have the budget to work with our agency. A week or so later I received a package in the post - it was a bottle of really good champagne, with a thank-you note expressing her gratitude! I still have the note. Unfortunately that situation hasn't happened again (so far!) ~ Gee "Flaunting Flaws: Imperfections Increase Your Business Appeal
"Good for you, Martin! Striving for perfection is an admirable quality, but not if it's so acute that it prevents output. I know - because that used to be me :) Failure is human and a component part of building experience. We all fail at something at some point. The difference between a good business and a poor one is how they choose to manage and address the failure. Thanks for the comment!"A Multi-Channel Marketing Campaign Isn\'t Necessarily All Digital
"Hey Martin. You're right - I think many business owners and marketing managers are underestimating the potential of podcasts within an organization's marketing plan. It's not just about the mix - it's about using the most appropriate channels for the customer. Too many business owners dismiss using a particular channel - podcasts for example - because they themselves don't listen to podcasts. But as I keep on saying "You Are Not Your Target Market!" :) Thanks for the comment (and the Tweet!)"Subscribe
As Search Gets Harder, Social Media Loses Its Sociability
"Hi Lisa. Thanks for the kind words. Agreed. I think as marketers/business owners we need to accept that the onus is now more on us to generate traffic through our own efforts on platforms where we have more control. "