KelvinIsAwesome commented on the following stories on BizSugar
Whoa, sorry, I didn't see this during the holidays! I think B2B copywriting simply adds a layer, another hurdle for you to navigate. Ultimately it's all about flow - who is the copy for in the end? It's like a crowd at a concert; ultimately the music is for them, but first it comes through the instruments, into amplifiers, into microphones, through mixers, through speakers and finally into someone's ears. Think of all those barriers as levels of clients, and be thankful it rarely gets that complicated!"
Hey Martin, my favorite B2B marketing agency is Ruth Zive's Marketingwise. Ruth built herself up from a freelance copywriter into an all-inclusive content marketing machine. I take a lot of inspiration from her, and link to her posts a lot. Holiday was great! Spent xmas day alone on top of a mountain! How bout yourself? I bet Gottenburg is gorgeous during the holidays. One of my goals in life is to go to Sweden."