Martina Iring commented on the following stories on BizSugar
Marketing quick tip – stop liking your own stuff on Facebook (or how to use your Page as you the person)"Hi Ebele, In my experience, using Facebook as you the person is relevant when you want to expose something from the page to your personal network. So you might want to like a post or share a post as you the person for example. I don't know how many times I've seen businesses like their own post :) This is especially true for pages that have a whole bunch of administrators. You are right though that when you are administering the page, responding to comments, doing customer service and that type of thing, you absolutely want it to be as the page. Hope that makes sense. Facebook has actually made the whole business of posting as your page or not simpler, so I will need to update the post. Sorry for the delayed response here. I've neglected my profile a bit :) Cheers!"
Hi Heather, I find that so much information online about blogging is geared towards the idea of being a professional blogger - as you said someone monetizing a blog as the main focus of the business. For small business owners, their blogging strategy can be very different. What to create in terms of content can really vary depending on your business, but first and foremost I always say that you need to think about what information your target market or potential customers would find useful or interesting. I share some ideas in this oldie but goodie from the blog: http://martinairing.com/blog/small-business-blogging-when-you-have-nothing-to-say/ Sorry for the delayed response here Heather! Cheers"
Hi Martin, One brand evolution that I found really inspiring and interesting to watch was Natalie Sisson’s. She transitioned from her WomanzWorld brand into her Suitcase Entrepreneur brand when she determined her true passion was supporting entrepreneurs wanting to live a location independent lifestyle. A pretty big change, but she rocked it! "