Martina Iring commented on the following stories on BizSugar
Yes, it's much easier for a small local business. But when your business serves the world, figuring out your audience is key, as entrepreneurosaurus said. Most email marketing providers will give you deep insights into who's on your list, so that you can use this data to drive your deployment strategy and do some testing. Thanks for the comments guys :) "
It's definitely frustrating when you've spent the energy and effort figuring out what your audience likes on Facebook and to now see that posts that a few months back would have gotten you plenty of interaction don't even get noticed now. But, it is what it is. It's a good reminder to not focus on the numbers so much. Just focus on providing value and like you say Heather all the positives that Facebook is bringing you. "