MattMansfield commented on the following stories on BizSugar
What to Put in a Newsletter - The Anatomy of an E-Mail Newsletter [Infographic]
"That's a great question Heather! Personally, I put the intro to my own blog content in my weekly newsletter with a link back to my site to read the rest. This lets me use the same content in two ways: 1) A Blog Post: I would definitely prioritize a blog as it greatly helps your inbound marketing efforts by increasing the odds that you will be listed in search engine results. This results in "cold leads", folks coming to your site because they found you during a search. 2) A newsletter: Once folks discover you through search engines however, a newsletter is a great way to keep providing value as well as being a way to keep you "top-of-mind" even if they do not need your products and services at that time. Once they sign-up as a subscriber, they are a "warm" lead, one to whom you can send offers and deals and announce new products and services. Bottom-line: I believe that both a blog and a newsletter are needed as they serve folks who have different relationships with you - cold and warm leads. -Matt"Subscribe
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3 Ways to Know When and How to Improve a Website [Infographic]
"Thanks for your kind words and for sharing the infographic Denise!"