McLaughlin commented on the following stories on BizSugar
24 New Rules Of Testimonials In Small Business Marketing
"very useful post. I would have added to put words into someone's mouth. If you get a testimonial that says "Richard is a great guy" you contact that person and ask, would it be OK to say that "Richard is a great guy because ... whatever". IF the person says yes, then send them an email and verify your new quote. "I Don’t Care Where You Tweet You Twat! | Marketing
"according to http://howlonghaveyoubeentweeting.com/ I have been on Twitter 2 years, 10 months, 2 weeks, 5 days. A year less than ev. I'm not a twitter expert and with only 6000 tweets, I am not really that active. Unlike the author, I am not in the process of getting a PhD in social media and never took the time to finish university. Having said that, I know that I don't care that someone is going to town to meet a high school friend and I won't tweet that. (BTW, I am leaving home in about 20 minutes to meet Pat Reardon, a high school buddy, at the Eiffle Tower) I did just boil water for tea, but I won't tweet that either. The only things that I will tweet are things that other people may find interesting. I think this article is spot on (but I don't like the title)."Achtung - Baby Businesses | Management
"I had several of my team from Germany and I enjoyed working with them so much more than the French (I live in France). At my last job we were told to be open and honest, for the Germans and me, that was easy. People can live with a polite 'no'. Here in France we have to work a negative into the conversation while telling a person how wonderful they are. Of course in France, we have better food!"Social Media, Definition, History and Scholarship | Marketing
"It's interesting to see the time line, user count and other info in one place. How one network is The One to be part of only to be replaced by the next big thing. I never got into MySpace, I had an account but never really used it. I have a FB account, but only use that to play games with my friends. I have an active Twitter account, and a second account that tweets about things that are green (I never really use that second account, it is fed by several RSS feeds). That second account has over 15k followers and people really seem to like it - funny since it is a bot account with no human behind it. It will be fun to see where SNS take us in 2010 and 2011, now that FB is more popular that Google dot com and at the same time many business people don't like FB because of people like me that do nothing professional there. (nb, I know that FB is not really #1, all of their traffic hits the dot com and google has the dot in, cn, de, co.uk and fr in the alexa top 25)"Subscribe
“Yes, it's quite the new term Martin. But it's been around for a while....”
“Automation is a broad topic but I like ConvertKit for emails and SocialBee...”
“Lisa: I have not heard about the expression, "engagement...”
“Adam: Do you have a favorite tool at the moment?...”
“Adam: I have to look into this issue in the near future... ;)...”
Email Etiquette Contest: Win $100 Amazon GC
"I'm not having any luck this moving. I did all the social media option and it is dead slow. Even asked friends to comment; and this is an easy question!"