Mossmedia commented on the following stories on BizSugar
Use an Instagram scheduler to schedule posts at the best times. You need to define when your audience is most engaged with your content and post your materials at those times. For example, I have two Instagram accounts, and I found out that users engage more with one account between 11:00 am and 12:00 noon. But the other account gets more interactions between 3: 00 pm and 4:00 pm. So what works for me might not work for you, which is why you need to test your posting strategy to identify when your target market is Instagram."