RossKimbarovsky commented on the following stories on BizSugar
Hey Martin, It took us easily over 50 hours. LOTS of brainstorming and frustrating conversations. Naming is really hard. We wanted to find something that connects the crowd to success and ultimately, came up with the concept of "springing" from the crowd, which turned into crowdspring. We didn't want a descriptive name (like Logo Designers or Graphic Designers) because we wanted to have the flexibility to pursue a variety of creative fields. How has your experience been naming your various business and projects?"
It depends on what your business does. For example, a retail bakery might give away chocolate samples or run a special batch of products that they don't normally sell and give away samples to measure interest. I'm not a fan of giving random stuff away (like a pen or some other small object). People rarely keep those and the quality is usually terrible. If you can share more about the business, I'll try to come up with some other ideas..."
You should be concerned. That would mean either the market you're in is too small to be of interest to others, or you're trying to create a brand new market (which is very difficult to do). Most entrepreneurs deceive themselves if they think they have no competition."
Not an easy question to answer, Martin. Some, like social e-commerce, aren't relevant to our business. But most of the other trends are relevant and at the moment, are all top of mind for us. How about you? Since you do have e-commerce, have you experimented with social e-commerce?"