ShawnHessinger commented on the following stories on BizSugar
Google+ Business Pages are in the Works
"I think sometimes the idea of questioning whether one social platform will outdo another may be a mistake. Facebook, LinkedIn and Twitter coexist along with more niche networking sites like...well, like BizSugar! The question will be whether Google+ has significantly differentiated features to develop a following and whether that user base will be sufficient to warrant Google's continuation of the network long term."Discover the Advantages of Mobile Websites for Online Marketing
"No doubt! Mobile is becoming hugely important, and for a lot of reasons. First, because more and more people are accessing the Internet through mobile devices and second because increasingly people are looking for local products and services that way. This means not only having a mobile Website but having one tagged so that it comes up in local searches. When a customer is in your town and looking for your product or service on their mobile device, you want to make it easy for them to find you."Use Value-Added Sales To Boost Your Profit Margin
"Thanks Jed, Probably the most important thing to remember about all this is that the idea here is to offer more value without it actually costing you more. This is not about cheating the customer, of course, as this post points out, but rather about adding perceived value, something that increases the value of your existing product to your customer. It need not be something expensive on your end, just valuable on theirs."Don't Compete on Price Alone - Product Differentiation Online
"Great post on competing, Scott. There are a lot of great discussions on this from a lot of quarters, the choices being pretty much a bargain basement approach with a race to the lowest price or standing out from all competitors where price is NOT a consideration. "Duncan Campbell (businessavante) Appreciation Day on BizSugar: Happy Anniversary Mister Moderator!
"It's impossible to forget how critical a member of the BizSugar team Duncan is. We exchange e-mails daily and talk so often sometimes I feel like I know him better than my next door neighbors. Happy anniversary, Duncan. Hard to believe it's gone by so quickly. Hope you'll be part of the BizSugar family for many years to come."Traits That Make Good Entrepreneurs
"Ram, really nice post on entrepreneurial traits. I'm not usually that crazy about articles that talk about the kinds of characteristics needed for entrepreneurs or other career-type. It is my feeling that entrepreneurs come from all walks of life and may not all share the same characteristics, however, your points are valuable from the standpoint of self-evaluation to determine one's strengths and weaknesses."8 Ways To Make Twitter A Marketing Powerhouse For Your Business
"Great points, Jason, which could be expanded to any social media channel you decide to use. The first two lines of your post say it all. "Not every Twitter account has the same purpose for every business. The best way to approach using Twitter for your business is to decide what you are looking to accomplish when using this medium." Too many business owners hear only how important this tool or that one is to marketing their business. The fact is that some channels will be more important to your business than others and your success will be determined, like everything else, by how you use them. Using a tool just because someone told you to, without a plan, is NEVER a good idea. Thanks for sharing!"Fred Wilson: How to Finance Your Startup
"Very cool article from a guy who should know about funding startups. This whole idea is the basis of bootstrapping. Obviously, if you're starting a business, you have something to sell, a product or a service. But a lot of people want everything to be perfect at launch. Instead, why not find a part of your idea that can be monetized. No equity needed and you'll have your startup funds. "Subscribe
Why Entrepreneurs Need Friends
"Can definitely relate, Martin. No doubt about it. Having friends who understand you and what you're going through can be extremely important. With entrepreneurs in particular this is important because these folks are few and far between. It's not like finding friends at work. Finding others who share your experiences and concerns is a challenge. "