ShawnHessinger commented on the following stories on BizSugar
How Email Marketing Helps Small Businesses Compete
"E-mail marketing is a double edged sword. The fact that you CAN send e-mails to hundreds of people doesn't mean you SHOULD...especially if they don't want them. Try a social media approach first to identify prospects, have them sign up for a newsletter and THEN consider followup e-mails. You're marketing campaign will be much more effective if people want to receive your message."Do You Have A Brand You Trust?
"There's little you can do to control how the public positions your brand, but one of the most important aspects is to concentrate on quality instead of trying to control your brand's image. Worry about what quality you can provide and hopefully your product's image will take care of itself."Easy Tips to Manage Your Reputation Cloud Online - Scott Fox
"I think managing online reputation is definitely important. However, it's not something to get paranoid about. Try to make sure there's nothing too bad about you out there, but don't fret about things you can't find in an initial search."The Argument Against Exceeding Expectations
"A lot of performance evaluations don't make sense. That's why a longer written out evaluation is often a better idea spelling out an employee's strengths and weaknesses to allow improvement instead of rating them using an arbitrary and sometimes meaningless set of terms. The written out evaluation is also a better opportunity for a manager to spell out expectations and address specific and individual needs. "Plant Your Crop
"Many business adviser's seem to stress this keep planting strategy only during a recession but I think it should really be a constant practice. Who knows what the future of your business may be or how long until competitors cut into your existing market. Always push for new markets and customers to be ready for the next market shift."Is self-service better, or just cheaper?
"This can also be an important example of the if-you-can't-fix-it-feature-it idea. You may come up with a self-service option as a way to keep operating expenses down, however, you should always find a way to make everything work to improve the customer's experience. This is part of the creative aspect of entrepreneurship."Subscribe
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The Evolving Role Of The Sales Professional, The Sales Person As Diagnostician
"Another way to look at the evolving role of sales professional is to see them increasingly as entrepreneurs. If they're any good at all, they probably have a greater feel for business than most CEO's."