ShawnHessinger commented on the following stories on BizSugar
From Zero To Hero: 10 Ways to Grow Your Email List
"Many people, myself included, have become a bit adverse to signing up for e-mailing because of the sheer amount of stuff I'm going to have in my e-mail box. So I think relevance is crucial. I have to WANT your e-mails even though I'm going to ignore hundreds of other people who also want me to sign up and delete hundreds more that I signed up for but now don't want because they're filling up my e-mail. Your e-mail should be a treasure I look forward to every week. Otherwise not only might I not sign up, I may end up deleting it even if I do sign up because it's cramming up my in box, and I have started feeling it's not worth my time."Sometimes you have to build the bridge yourself in small business.
"Nothing against the pineapple. I love them personally. And I understand the symbolism. But, as a long time resident of small town America, I really have to say that sometimes small towns are their own worst enemies when it comes to small business development. There remain too many old boy's networks, too many sacred cows and too much that quite frankly must be disrupted, including old ways of thinking and doing things that are no longer effective. Too often, these communities, from the governing council to the chamber of commerce, are too busy defending an outmoded status quo to get the job done. The agenda for encouraging entrepreneurship must always be open to change, because new ideas will always lead to change. Any other agenda is a recipe for failure. "Penn Olson — 10 Facebook Applications for Business
"Wow! What an informative post. I think many people reading this may not have been aware of the sheer volume of tools available on Facebook for business purposes. For them, this post should be an eyeopener...and a good article to bookmark for future reference as you establish your Facebook campaign."Why Your Twitter Followers Aren't Leads—Or Are They?
"I think Twitter can definitely be used for leads. We're partners in a local news and information site optimized for local search terms. The site already has a Twitter feed as well as a LinkedIn group, and, yes, we'll generally contact businesses that either become our followers on Twitter or join our LinkedIn group for possible sponsorship relationships."Six Ways to Improve Employee Morale Without Breaking the Bank
"Zane, It absolutely amazes me how many companies go out of their way to alienate their employees when taking a different approach would cost nothing and lead to better results. The problem seems to lie not so much with entrepreneurs and business owners themselves but with second tier managers brought in as the business matures who know less about how the business actually functions and have a greater need to justify their position."The 7 Ages Of Your Business - From Enthusiasm To Exhaustion
"Dragos, I'm wondering if from a strategy standpoint the exhaustion phase or sometime before this is the time when, as Guy Kawasaki says in The Art of the Start, it's time to "kill the cash cows". This is what Kawasaki argues Apple was able to do successfully by building Apple II, using it to fuel Macintosh, than making their original product obsolete (instead of letting a competitor do it) leaving competitors in the dust while they moved on to bigger and better things."Biz Stone & Tavis Smiley Talk About How Twitter Will Make Money
"Allot of really fascinating ideas in this interview with Biz Stone of Twitter about an approach to business, though in this case a very well-funded business that can't really be described as small even if the idea started out that way. Two of the most interesting ideas Stone brings up are, first, that he and his team members take the time to give attention in equal parts to Twitter as product, as technology and as culture and, second, that they have concentrated first and foremost on the value of their service. The first point means that, at least to some extent, they have resisted any temptation to let any one part of their business dictate another. The technology and how the team interacts are seen as distinctly different things. The second point means that the company has concentrated the majority of its energies on making the Twitter experience valuable instead of just chasing the fast buck. Small businesses often don't have this luxury but should think constantly, the way a well-funded startup thinks, about what they want their company to be and how to get it there."Subscribe
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Attract and Retain Customers with Partner Marketing
"This can also be an added benefit of social media. And this is why using your LinkedIn, Facebook, whatever just as a free place to post little ads is so shortsighted. It's also why blogging works so well. You not only locate customers. You may also locate and develop relationships with business partners who may need your services AND have connections to a huge reservoir of additional customers you might never have reached or even known about otherwise."