ShawnHessinger commented on the following stories on BizSugar
Though I come more from a general entrepreneurial than broader sales perspective, I'd have to say that there is a fundamental problem with a standard approach to anything. Some sales people make fun of social media, but I've gotten more out of them than any cold calls or face-to-face meetings I've ever had with customers. You know. Things like sales and clients. Not to mention almost ALL of my serious leads. It may be my products, but I find cold calling and face-to-face pretty worthless. It takes too long to meet someone interested in what I have to offer. Through social media/blogging prospects interested in your product find you. It's simple and logical. Why haven't there been overall increases in sales despite new marketing techniques? Because the old way of selling is dying while the new methods gain momentum and so far there is no net increase. But get ready. A new world is coming! "
Great tips. Of course, humor is nothing new as a marketing technique but Internet marketing has made it important that the message matches the product like never before. Creating a message that is humorous or outrageous may well make the message viral, but it's key to make sure the product is linked in your marketing scheme least your product by merely an after thought."
Interesting how this defining of a manager compares and contrasts with Seth Godin's concept of the leader of a "tribe" in his book by the same title. In the book, Godin suggests that managers strive for establishment of a system that maintains the status quo while leaders inspire change and individual (sometimes uncontrolled) actions by the members of the tribe. It's pretty clear when you read the book where is sympathies lie."
I think the buy local movement is an interesting phenomenon coming as it does in conjunction or on the heels, depending on your analysis, of the emerging global economy. Both models create obvious benefits including to small business.(The global economy is not just about WalMart, and, in fact, such mega retailers and chains may be a very small part of an emerging new economic structure.) The key for small businesses is to understand that the buy local movement is not a movement back toward tradition but into a new future. Unique products, services and ideas remain critical or small businesses run the risk of simply relying on a few well meaning customers who will soon tire of paying higher prices for the exact same experience available at larger retailers. "