ShawnHessinger commented on the following stories on BizSugar
Can You Practice Marketing? | Small Business Marketing Blog from Duct Tape Marketing
"I think marketing can be practiced but probably a better idea is to stay engaged with customers. Something that's implied here (in the point on calling up a customer to ask them what they like or dislike about your service, for instance) is that by talking to potential customers constantly, you can better feel out their needs."50 Social Sites That Every Business Needs a Presence On
"Hi stillwagon428. A very impressive list including some I have to admit I don't really know enough about and will have to check out. My own experience, however, is that the ones I'm aware of and use bring varying degrees of success depending on the type of business you are running. For example, I have found LinkedIn much more helpful than Facebook since much of my business relates to other businesses. At least three are missing here, too: 1. Squidoo, though it's rules against overtly promotional sites may effect how some marketers now use it. 2. MySpace, more valuable for communicating with non-business customers and building a fan base than most people realize. 3. Flickr, loading photos related to your business or simply using Creative Commons photos on your site WILL DRAW TRAFFIC."10 Things To Consider Before Quitting Your Job To Freelance Full-Time
"There's a lot to be said for this list, but frankly with so many people loosing their full-time employment over the past few months there may come a day when you have little choice but to take your freelance full-time. In fact, nothing so focuses your energy and ability like the need to survive. If you're agonizing over whether to leave your full-time gig or not remember they're not as secure as they used to be!"Guerrilla Social Media Marketing Secrets Part 7
"Shane, These are actually really good points. Better than you sometimes hear in your run of the mill marketing advice. I think figuring out whether you can actually do anything for the person who is trying to buy from you is so elemental but inexplicably missing from so much sales thinking these days. So much energy is spent on pushing products that I think marketers often lose sight of whether what they are selling actually has value...or worse yet just don't care. I tell perspective customers I do not want to talk them into taking a service they don't need. I'd rather listen to them and see whether I can help then talk at them just to make a sale."Small Business Microfinance ideas by Netbanker
"Always been interested in the idea of microfinance and have wondered, especially in our current economic climate, about the possibility of using it in more developed economies as well. What could small entrepreneurs do with microfinance options to rejuvenate even the largest most powerful economies like the one in the US? After so much huge unsustainable debt, what would be the cumulative effect of thousands or millions of tiny loans aimed at startup economic activity on the community level? Especially if such microfinancing was organized at low easy-to-repay rates. "Hitting The Social Media Sweet Spot
"Agreed that all three of these elements--content, management and engagement--are crucial in social media marketing. Finding the time and/or money to run all of this as a full campaign the way it ought to be done remains the challenge--even for professional marketers!"Companies avoid layoffs with work-sharing program
"Thanks for the comment. I think one of the key ideas the article communicates is that this will only work with industries that have a hope of bouncing back. For some, the financial crisis has merely uncovered a crumbling foundation, the result of rapidly changing markets, and for these industries preventing the inevitable job loss may be pointless."Subscribe
Small Business Tips : Keeping Small Business Employees
"There are probably too many small companies...and way too many big ones that don't even realize the importance of employees. That's the REAL problem."