ShawnHessinger commented on the following stories on BizSugar
Hitting The Social Media Sweet Spot
"Agreed that all three of these elements--content, management and engagement--are crucial in social media marketing. Finding the time and/or money to run all of this as a full campaign the way it ought to be done remains the challenge--even for professional marketers!"Companies avoid layoffs with work-sharing program
"Thanks for the comment. I think one of the key ideas the article communicates is that this will only work with industries that have a hope of bouncing back. For some, the financial crisis has merely uncovered a crumbling foundation, the result of rapidly changing markets, and for these industries preventing the inevitable job loss may be pointless."The True Cost of a Value Meal
"An interesting consideration for marketers and entrepreneurs selling just about anything these days. Still, it makes me wonder if part of the problem is one of business model. Fast food was created and originally marketed under the notion that it was not only fast but cheap. This suggests a business model based on volume. But over the years, these large companies have also tried to create a sort of niche higher end product line, in part because of criticisms based on quality, in part due to competition from every other niche market out there. In the end, superimposing one model over the other may be a losing strategy."Tropicana blunder shows importance of brand consistency
"Hi, Thanks for the comment. I think the idea isn't so much that businesses should be afraid to change, but that they should avoid changing for change sake. In this case, I'd argue packaging added little or no value to the product. Like an advertising slogan, it's an attempt to communicate the idea that something is different when, in fact, nothing is. Customers are sophisticated enough to get this subtle often unintended message. They're happy with a classic unless you've got a genuinely better idea. "4 Things People Should Find When They Google Your Name
"Easier said than done, especially if you've had numerous jobs and past lives that intersect with the Internet. There are many people online selling reputation management and this is certainly something to think about, but with search engines constantly focusing on fresh content, I think it's best not to dwell on that embarrassing first WordPress site you've since lost the password to and can't take down...unless it's REALLY embarrassing, of course! "Subscribe
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Small Business Microfinance ideas by Netbanker
"Always been interested in the idea of microfinance and have wondered, especially in our current economic climate, about the possibility of using it in more developed economies as well. What could small entrepreneurs do with microfinance options to rejuvenate even the largest most powerful economies like the one in the US? After so much huge unsustainable debt, what would be the cumulative effect of thousands or millions of tiny loans aimed at startup economic activity on the community level? Especially if such microfinancing was organized at low easy-to-repay rates. "