ShawnHessinger commented on the following stories on BizSugar
Vinay, Thanks for the great post! And Liz, thanks an awful lot for sharing it here in the BizSugar community! In a world with so many sharing options, small business owners sometimes need some clarifications of what's available -- and maybe a bit of a side-by-side comparison so they don't get overwhelmed. I'd agree Google Drive won't be the solution for everyone. But it's certainly nice to have some of these services clarified. "
Hi DhariLo, Of course, Instagram could -- maybe even should -- be one of your main social channels. But questions do you think a business should ask to determine whether this is the place to start -- as opposed to, say, a company blog, Facebook, Pinterest etc."
Hi Robert, I'm sure the average business owner just dipping their toes in the PPC pool can be intimidated by all the options for their ad campaign -- especially after they have gotten past the delusion that sticking an ad up on the Web will just open the floodgates of profits. What do you recommend as a first step when starting to plan a campaign as a way to stay focused and avoid getting overwhelmed? "
Hi Ana, Interesting list of tools of which Kissfow is probably most recognizable to me. I'm wondering whether you -- or anyone else in the BizSugar community -- have any particular favorite. And can you tell us why?"
Hi Zoe, One very important pro here is that Facebook is popular. So, because of its sheer size, it's more likely that you'll find your target audience here than on just about any other social network. (This probably applies to almost every target audience but the most niche market that might, for one reason or another, be more active elsewhere.) On the con side, the fact that Facebook is the most popular social site on Earth certainly doesn't give you access to all of those users. And Facebook's algorithm is making it -- by design -- tougher and tougher to get your brand's message out without paying Facebook to do so. "
Hi Adeshokan, Of all your suggestions, I think attending live events is probably the most interesting -- and the one least considered by those bloggers trying to make their mark. But obvious this is much easier to pull off if you happen to live in close physical proximity to the audience you serve. Otherwise, I would think it might be a costly proposition."
Hey, Martin. I'd say you land pretty squarely within the boundaries of Generation X. I'm not sure how this translates from culture to culture, but certain generalizations could definitely be made about these generations in America and Europe, I think."
Happy Labor Day to the entire BizSugar community no matter where you may live. Martin, it is indeed a holiday to celebrate the Labor Movement here in the U.S. That said, we don't generally look at it as socialist so much as a celebration of the working man/woman. And many small business owners identify with that working class ethic. So I think many of us think of it as our day too."