ShawnHessinger commented on the following stories on BizSugar
Sales Tip A Day: 5 Tips For Finding Value for Your Clients
"Great advice, Chris, and, of course, it may not only be about saving your client money but also about finding them new opportunities, introducing them to new partners. I like to be a bridge for clients without concerning myself about how it benefits me in the short run. I find in the end it is always helpful to supply value and that clients remember who helped them above and beyond."Feel-Good Marketing - Tractors, world records, and one common goal
"It frequently amazes me that businesses don't use more of this kind of marketing, the kind that draws media attention and accomplishes something far beyond simply promoting a product or service. Building a brand involves much more than product pushing and establishing the value of your business is key."Small Business Case Studies: What Entrepreneurs Have To Say About Social Currency
"Wow. Interesting overview of the discussion, Sashi. What I think is most interesting here is that these businesses are all bricks and mortar or F2F not Web-based and also that they are B2C. I think a lot of people may still be of the opinion that such tools work more often for online business(though I don't know why with all the evidence to the contrary) and that perhaps they are something most useful for B2B. (Again, I don't really understand this perception given the basic makeup of sites like Facebook.) Anyway, there are probably some myth busters here about how to use these tools and the kinds of businesses for which they are effective. Thanks for sharing. "11 Easy Tips For Better Content Marketing
"Probably the most important takeaway here is that content does not produce itself. To benefit from the opportunities offered by content marketing one must (that's right) produce content. The way in which you manage this part of your business is, of course, the key to your success. It's like your marketing plan, product development efforts or cash flow management. Getting it right is part of what will make your business a success and should not be an after thought."When Business Hate-Mail Goes One Step Too Far...And Becomes Personal
"Yoni, Welcome back! To further cheer you up from your unfortunate experience, have a look at the small business news roundup at Small Business Trends for Aug. 4 where you will find one of your posts as the lead article. Congrats on the anniversary and rest assured you're not the only Internet worker to have suffered from the nonsense of such "fans." Ah, the stories I could tell! "Subscribe
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5 Tools To Manage Social Media For Franchises
"Yes, Joel is quite the media maven."