ShawnHessinger commented on the following stories on BizSugar
10 Ways You Can Cut Your Business Costs
"Hi Ti, I definitely agree. So often in small business it is not about what you have but about having what you need. When you consider the necessities and cutting out what's not important for your success, it becomes easy to make decisions about maximizing efficiency and stops being about making painful cuts. Thanks so much for commenting on the post and in the BizSugar community. "Small Business Leadership is About Listening
"There is definitely a kind of split personality that goes on with entrepreneurs and thought leaders, I think. On one hand, you have ideas that you want to communicate with others. You wouldn't be who you are without the belief in your own thought processes and your own approach to problems. On the other hand, listening gains you additional insight. It gives you the information you use as raw materials in some of those ideas. So listening is also a step in this process. But knowing when to do one and when to do the other is the trick. Thanks to Heather Stone, by the way, for sharing this post with the BizSugar community."Bad Business Advice: Do What You Love
"Penelope, The real issue here is looking for a business or career you love to work on or something you are passionate about building. I can see getting passionate about doing or building many things. Not all are centered on my core passions or loves. For example, I love music, but this doesn't mean I can only create a business or career that revolves around music. Conversely, when I worked as a journalist, I loved writing about politics, but this doesn't really mean politics is my central passion or that I would enjoy other jobs working in and around politics. On the other hand, building a career or business doing something you absolutely hate can be difficult, because bringing the necessary time and energy to the process everyday to guarantee success just may not be possible. Just my two cents. Thanks again to Heather for sharing this post with the BizSugar community."The Other Perfect Partner For Business Growth | M4B Marketing
"Hi Susan, I'm forever in search of a simpler business model. My technique is to figure what I want to do then look at the steps involved in creating and delivering the product. Then I begin cutting pieces off. Outsource this, this, and this. Figure out how I can automate. Make the product or service simpler. Figure out how to deliver to customers less expensively and with less effort. Businesses have a way of getting more complicated all by themselves, so it's a constant challenge to streamline, to look for ways to work smarter and not harder, and to eliminate effort."Why You Shouldn’t Fear Negative Reviews Online
"Anita, Couldn't agree with you more about air travel. And commuter flights, generally necessary for those of us who live in smaller cities, are the worst. :( However, on the subject of negative reviews and complaints made publicly via social media and elsewhere, I think these things can often turn out to be quite positive as a branding exercise. They can allow your company the opportunity to show real customer service by reaching out and trying to make things right. "You need more than money to start a business
"Hi Malla, Thanks so much for sharing this post with the BizSugar community. They always say, at least you have your health. But, of course, this is one of the first considerations for entrepreneurs, not just an afterthought. Entrepreneurs must be incredibly focused and incredibly energetic for the tasks they face. Maintaining good health is the best way to make sure you'll be up for the challenge. "Write Twitter Friendly Blog Posts for More Effective Marketing
"Hi Allie, I just noticed your post has reached page one on the BizSugar community. Thanks so much for sharing these great tips on how to get more attention with your Twitter account. Mastering Twitter is a really great way to promote your blog. You can head over to BizSugar and take part in the conversation there too. Thanks to Sian Phillips for bringing this post to everyone's attention and getting it voted to the front page! "Making the Difficult Decision to Charge for Social Media Consultations
"Rachel, I feel your pain. When I started the social media and blogging portion of my business, I was determined to focus on demonstrating the value of the services I could provide for clients. As a result, I wanted to take the time to educate people about the true value of those services, so I offered free consultation. The result, unfortunately, was considerable time spent letting others pick my brain only to decide not to hire me in the end. What I found, in fact, was that those who eventually became my clients were fully aware of the value of blogging and social media and didn't need much education. They simply wanted to know how much it would cost. "Subscribe
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3 Tips for E-Book Marketing Success
"Hi Heather, Thanks for the comments and I definitely agree. The e-book market is not discussed enough and represents a much more exciting opportunity than one might think at first glance. Thanks to all who have commented on and shared this post and for the support it has received at BizSugar.com. "