ShibaniRoy commented on the following stories on BizSugar

Exploring Twitter as an Effective Marketing Tool

"In addition to what's given, I'd like to add a few tips of my own. 1. Increase your followers! For example, if you specialise in marketing, follow other marketing professionals for tips, information or just to connect with them. That will make a huge difference. 2. Create Lists: Create lists to segregate and manage your leads. For instance, you could add your potential customers to one list and have another for those loyal customers that you already have. By creating lists, you are following them more closely and keeping track of their needs. Looking at it from a business point of view, you can do the same. Segregate customers depending on how important they are to you and which stage are they at in business terms, and segregate leads accordingly. 3. Post interesting Tweets: As mentioned above, your tweet will either make it or break it. A regular tweet is restricted to 140 characters but Lead Generation Cards can have up to 240 characters, which includes the tweet, description and CTA. This is accompanied by an image. That is all you have to convert a customer into a client. 4. Be active: Correspond with you followers on a daily basis. Re-tweet relevant information from other links or twitter accounts. Respond to queries. Make the most of “#HashTags” so they appear on the “Trends” section. All of this will also enhance your brand image. For example, don't think for a minute that your followers would be inactive for a certain period of time. Most of them have Twitter apps on their phone which means they are watching you all the time! 5. Be local: The concept of glocalisation has really worked for brands like McDonald’s and Lay’s. Even in this case, it can be used to benefit your business. Target people who are within your reach and will benefit from your product or service. For instance, if you're a retail chain, talk about trends in your local area of the area you cater to. That would make a difference. 6. Use an effective Twitter handle and image: The Twitter handle (username) and image makes a difference. Be specific and clear so customers can directly identify with your business/product/service. The image, though small, is still important since most people would rather look at images than read content. When it comes to advertising, Twitter has a couple of features that help in marketing and lead generation. Try Promoted Tweets, Promoted Trends, and Promoted Accounts. "

11 Ways to Breathe Life Into Your Email Newsletter

"Here are the most important newsletter marketing practices: 1. Segment customers If you provide multiple products or services then it will make sense to segment your subscriber data into logical groups. Segmentation is handy and useful and one should try and do it if multiple types of audience that you are catering to. If you don’t segment then it is likely that whatever content is shared will not be of relevance to some of your subscribers and it drives unsubscribes. 2. Create relevant content The content is actually the most important part of the newsletter, and not the design. So make it relevant! Create content keeping in mind the kind of content your target audience would find interesting. B2B/B2C - Case Studies, Customer Reviews Third party content with due credit to them Blogs B2C - Education: Free test series/assessments; Tips to prepare for an exam; Job Interview related Content Travel: Destination guides; When to books tickets; Best offers Real Estate: Property price trends; new project launches; How to read property related papers Financial Services: How to buy and compare loans/insurance products; Rate different loan/insurance providers B2B - Software, IT Services: ebooks; Whitepapers; Technology changes Business Services: Trends, Impact of changes in the law/tax structure 3. Work on your design The best design practices for newsletters would be similar to email campaigns. They include the following: Be consistent with fonts, colour themes and layout. The design should ensure the email is readable (fewer italics). Try to cover fewer topics (two to three). Use attractive images/visuals; put Alt Text on images. Include social share links. CAN Spam compliance. Personalize the message body. Follow subject line best practices. 4. Frequency The frequency of your newsletters depends on two factors- Ability to put together the content – If you think it takes too much effort to do it every week then don’t send newsletters every week. Send it every fifteen days or once a month. Interest of your subscribers in receiving your content – If you’re subscribers find it painful to read newsletters every week then avoid it. You will be able to find out this information through your weekly subscriber frequency. If the unsubscribes go up, then you would know that it isn’t working. In some case, your good customers will call you and tell you if your newsletters are too frequent. "
Subscribe
Latest Comments
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!








Buttons and Widgets

Vote for this story at bizSugar.com BizSugar Contributor BizSugar Contributor BizSugar Contributor Sweet
All the top stories Featured in Alltop

SEO Company