Small Business News commented on the following stories on BizSugar
Hi Nwosu, When comparing analytics results the question isn't just which one is most accurate but also what are you trying to measure? For example, Google Analytics and the simple stats that come along with a free blogger account measure completely different things. In some ways, both provide helpful data, but it would be a mistake to think both are measuring the same thing."
Hi Martin, I'm with Ivan here. I think the value could be in what you can do with the site. The biggest challenge will likely be creating content that dominates what I'm thinking may be a very competitive search market shared with many other sites including (perhaps?) government agencies and non-profits. It would probably be a good idea to focus on a narrow niche that makes sense given the domain and look at what would be involved in generating revenue."
Hi Emory, Yea, and on the social media platform thing, advice from an online marketing friend or Website cannot take the place of honest to goodness testing to determine which platforms are most effective for your site. Not all content is created equally and it is a fact that social media platforms all have their own distinct communities. So while Twitter might not bring much traffic to your "beers of the world" site, your StumbleUpon profile might...or vice versa. The only way to know is to test each over time and see what works. "
Gotta say, some great ideas here on developing more sales leads. There are tons of Google resources that help find information first and foremost. That info can then be used to further a wide variety of business agendas, but this one is particularly ingenious. Thanks!"
Unfortunately, in a world of infinite competition and variety, this is a dead on analysis. It's true that business is about building relationships and perhaps the idea of your customers not caring about you or your company runs against this grain. But another way of looking at it is that, they don't care to make or maintain relationships with businesses who do not consistently produce value for them. Why? Because there are other more profitable relationships for them out there. End of story! "
Pretty awesome explanation, Ana. Actually, non-paid traffic can still cost you, either in time or in outsourcing some of the organic marketing efforts it takes to create it. I would argue it is still better, and worth every minute or ever penny you spend on it, than paid traffic not so much from the standpoint of creating better leads but rather because it creates better community, brand and potential for referrals than a PPC ad that simply drops traffic on your site from nowhere. "
Yeah Rochelle, That's something I probably should have worked into the title or summary because it's one of the first things that jumped out at me too. These were not expensive businesses to start. Not something you'd have to visit a venture capitalist or angel investor to launch. But the thing is, each one filled a need and that's what makes them so powerful."