Small Business News commented on the following stories on BizSugar
Hello Bea, Offering investment opportunities to employees is probably also a great way to get "buy-in" on their part, however, some start up gurus urge caution about the way this is done. For example, while offering the opportunity to invest (in the form of actual money not sweat equity) might be a win-win, exchanging a salary for interest in the company in order to save money may not. Once the equity in the second example is granted, how can anyone measure the value of the contribution being exchanged for shares going forward and what happens if this employee's contributions wane or become overall less important to the success equation of the company in the future? How is their ongoing contribution to the company to be calculated? Monetary investment, on the other hand, is something apart from performance at work, and can be valued separately as a contribution. "
We've reviewed lots of stories about Facebook's marketing potential...and the potential of Twitter and other social media. The truth? These are tools and the content you provide and the strategies you apply when using them make all the difference. No magic here. Just a smarter way to do good quality marketing. "
BIZvoter, I can understand your point of view, but I think we might consider that even social activities undertaken in the face-to-face world at times have more than one motive. For example, you don't go to a chamber breakfast just to enjoy the food or to see your friends. There's an understanding that some networking is going on. Certainly business leaders attempt to make themselves available for interviews in the mainstream press on their area of expertise not simply out of respect for the First Amendment or the Fourth Estate but as a clever form of marketing or PR for their particular company or business. The distinction is whether there is any value in the information being provided or if these, like comments made on a post or in a social media environment, are clearly ONLY self-serving gestures with NO value being exchanged. I can honestly say that I have sometimes been thanked for comments I have made or knowledge I have freely shared when commenting, but it would be disingenuous for me to say that I have not been helped by the exposure commenting has given me or that I would likely go on doing so if I never received any benefit from the exchange. The reality is that online marketing like most human endeavors is a give and take. What each person considers of value in the exchange is up to them."
You talked a bit about the possibility of gaming the system, which, of course, has been done to a greater or lesser degree by some people with organic search and I guess, it could be argued, with Twitter, Facebook etc. too. I'm wondering whether there's any way of knowing how authentic the "influence" Klout is measuring will really be."