Terri Maurer commented on the following stories on BizSugar
As the 'seller', of course I think the Buying/Decision stage is most important. If we can get prospects through to that point, we've done something right. But, each stage has its own level of importance. 'Get them on-board, build a relationship and move them toward buying.' All are important. The article took the easiest approach - the 3 phase buying journey - even though there are other phases that can be considered. Was aware of the book - Building a StoryBrand - is that the one you are referring to? Have not read it yet."
Sometimes, ideas are worth the investment to get your messages noticed, Lyceum. Even advertising from custom product producers with that free pen with your name on it are more exciting than a flat envelope with a printed address tag. If we don't get their attention, we won't get their business."
Too few small businesses understand the emotion and psychology involved in buying and selling. Until they understand the neurology side of why people buy, they will continue to have a difficult time selling and increasing sales. Thanks for a great article."