Todd Jensen commented on the following stories on BizSugar
It's easy to lose sight of the reality behind the statistics. Whenever I get progress reports I always require the inclusion of the actual numbers behind the percentages and the makeup of those numbers. That 30% conversion rate doesn't look so hot when you discover it was only 30 people and 29 of them were unverified, spam bot, or otherwise non-serviceable. "
Years ago, I briefly worked with an agency that specialized in product packaging and the design process was fascinating. I distinctly remember an entire wall covered with ice cream package mock-ups and the only difference between one and the next was a variation in the placement and shade of a violator graphic. They analyzed every package design down to the nth degree."
One relatively little known legal requirement that impacts bloggers is that product reviewers are required to disclose if they received any compensation from "materially connected" parties in connection with the review. For example, if a hotel lets a blogger stay for free for the purposes of reviewing the hotel, the blogger would be legally (and ethically, I would think) required to state this fact in their review. Here is a link to the FTC: http://www.ftc.gov/opa/2009/10/endortest.shtm"
Some site owners think of outside links as leaks but I tend to think of them as valuable extensions of the whole Internet ecosystem. I always try to include outbound links as long as they naturally occur within the context of the article and are to good neighborhood sites."