VanMarcianoMedia commented on the following stories on BizSugar

Creating Your Own eBook: How To Guide: Part 1

"Hi Heather thanks for your question, I left a response to the question also on my blog. Naturally it would be a good idea to consider creating an ebook on the same topic as your blog, if your blog discusses things related to 'blogging' I'm sure you'll agree it will have many topics related to it, social media would be one of them, so I think choosing one of those topics would be perfectly OK, even if it's an extension of it. I also believe that it's better to choose a small area of a specific topic that you can really work on rather than try and create something that tries to solve too many problems. So for example instead of writing an ebook 'using social media to drive traffic to your blog' and looking at social media as a whole, you could write something like, 'how to optimize your Facebook ads to drive targeted traffic to your blog's lead capture page'. it's more specific. What ever anyone decides to do with creating an ebook, here's the most important bit. It really doesn't matter whether you choose to create an ebook primarily on the same topic as your blog, or an extension of the subjects discussed, (as long as it's not completely unrelated and off topic), just as long as your audience can relate to it, and you believe it will provide them with immense value, in other words it's something that will help them solve a problem or a small number of problems, and reinforce their trust in you evermore. In short, the example you used in your comment is perfectly OK. Hope this helps answers some questions."
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!