VisibleLogic commented on the following stories on BizSugar
Martin, Yes, it's likely you are sort of doing them all at once, especially at the beginning. But if you are able to reflect back and see it more as a step-by-step process you are likely to get more quickly to a more successful vision and message for how to promote your business."
@Lyceum I've put together a post to share some details about my web traffic generated from my blog. You can see it here: http://www.visiblelogic.com/blog/2015/03/my-content-marketing-stats/ It can be hard to connect the dots all the way to sales. But anecdotally many of the clients who are not referrals have learned of my business because of my blog."
@Lyceum, you've probably seen so many people or businesses who start but don't follow through. You need to do some real planning to get an e-newsletter out on a regular basis, but the payoff can be huge. A couple to check out: Chris Brogan, http://ownermag.com/nl/ and Ilise Benun, http://marketing-mentor.com/quick-tips"
@Ebele some definitely are paying. But I was sad to hear about a local farm that is no longer getting the engagement she used to get through her Facebook page. She is, honestly, not that marketing or computer savvy, but the drop off was dramatically clear to her. And it is not in her budget to start paying to promote her posts."
@Lyceum I do agree, that creating your own hub is key. And marketing is never free, if you don't pay with money, you pay with time. We always recommend our clients house all their key content on their own web site, usually in a WordPress-based blog."
Heather, great thoughts and questions. I think there is a place for designers to get involved with the greater scope of branding. Often they are silo'd over to work with the just marketing team and even thought of just as people who make things pretty. But designers experienced with branding understand all of these touchpoints. They may not have the experience to know how to train all the different employees, etc. but they have a lot good ideas about connecting a visual brand with customer service, etc."