Webpresence commented on the following stories on BizSugar
Is Twitter\'s Conversation Optimisation The Next Big Thing?
"Hi Lyceum.. It's only available to some large brand, English speaking advertisers at the moment. Advertisers who have been allowed access will be able to see these insights in their analytics dashboards.. I think for free if they're running Twitter ads."Are Social And Search Now Closer Than Ever Before?
"Yes it is, Lyceum. We've got a couple of new clients out of it.. I'm sure it's also been great for brand awareness but that is difficult to measure.. I do know however that more and more people are searching for our brand name 'webpresence' or 'web presence'.. got to be good ")"« previous1 next »
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Advertising on Google: Are You Making the Most of Your Ad Campaigns?
"They're very different IMO, Feenalauren.. and it's all about user intent! Google Ads target prospects who demonstrate intent when they search on Google. Facebook Ads on the other hand match with a prospects interests with 'interruptive' marketing.. they are simply browsing with no real intent. They also differ in their business goals. Facebook Ads are great for building brand awareness. Google Ads are great for putting the product or service you offer in front of the prospect when they're looking for it. Hope that's helped! Lee."