ZaneSafrit commented on the following stories on BizSugar
Cindy King. Wow. That's a great idea to phone network with interesting people on twitter. I'd love to read a followup story from you on that. In the meantime...I might try a few baby steps with it. Thanks. Return on relationship...I like that concept a lot. Here's to 2010 where more data, more meaningful data, for ROI and ROR for social media's use is available. "
Shawn I like your last sentence. Social media can offer substantial savings on delivering a brand's message, personal or professional, than traditional advertising/marketing efforts. On the other hand, if the recipients of that message do not become customers, do not lead to customers,...then what's the point? What's the point of their being targeted? There lies the metrics social media agencies seem reluctant to discuss: sales, revenues, customers, conversions. If you're marketing/advertising/networking, regardless of budget or resource, does not lead to more customers, more revenues, then those are metrics a company needs to acknowledge. And conversely, if the result is more customers and revenues...those metrics need to be acknowledged, too. Otherwise, what's the point? If what you're doing is not bringing more customers and revenues, then you can save even more by not doing it. "
I think your assumption remains par. The power and control that comes with sources of money distort other conversations. But, maybe, it's not mandatory in all situations? It seemed a good article, from a good source, to open my eyes to at least other scenarios. Maybe. "
Great interview with a small business owner who's clear about their competitive advantage: their smallness. Being small allows them to deliver personalized attention from their owner, their management team and their experienced employees. Every small business has that advantage. "
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