ZoeSummers commented on the following stories on BizSugar
How To Run A Giveaway: From Asking To Tools
"Lyceum - that's a great suggestion for an update to the article! Take a look at the inbound.org recent giveaway: http://inbound.org/discussion/view/become-an-inbound-org-evangelist-get-free-stuff-for-you-5-of-your-friends You get the Inbound Marketing book (great read btw!) and other nice stuff if you invite 5 of your friends to join the community. "How To Run A Giveaway: From Asking To Tools
"There are many great giveaways, people usually have them around for special occasions or holidays though so I couldn't list them from the top of my head. Also, successful might mean something different depending on what you're aiming for:leads, brand recognition, email submits, traffic and so on"Social media marketers: The good, the bad and the successful
"Hi Lyceum! I actually have some lists of awesome Social Media Managers that I follow on Twitter and other social platforms. ( like this one for example: https://twitter.com/mashable/lists/social-media-managers-24 ) But I must say I really like the online presence of Nichole Elizabeth from Inbound and Ann Handley (even though they don't really have the Social Media Manager job title ;) )"« previous123 next »
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The Best Social Media Books For Your Summer Reading
"Hey guys, glad you liked the article! :) Of course, it all depends on your business. People always rush to be present on all the social networks at once and they get overwhelmed with all the information even before they get the chance to master at least one of them. My recommendation would be to start small with one social network, and add a different platform to the marketing mix one step at a time. The obvious choice for many businesses is to start with Facebook. Most of their target audience are already on Facebook, so it makes sense. But sometimes you have better results on Twitter for example. Or if you have a small online store and you have nice pictures with your products, you have to include Pinterest in your strategy. LinkedIn is more beneficial for b2b companies, for example, and Google+ helps you a lot with SEO. As I said, it all depends on the niche you're in. But as a general rule, you're better off with a mix of at least two social networks: Facebook and Twitter, Pinterest and Instagram goes hand in hand. When you're comfortable with two social networks, you can add another one like Google+ and LinkedIn. If your target audience consists more of teenagers you can consider Snapchat, Vine or Tumbler. "