Adamjayc commented on the following stories on BizSugar
It’s possible. It’s number two at the moment and it’s very close to Shopify. That said, I think for a lot of people entering the e-commerce space, Shopify and other fully hosted solutions are more appealing because they are a lot easier to use. "
I think there are some great merchandise opportunities for your first book on tea. And a lot of them should sell well simply because people love tea. Bookends are a great idea. I've got Stormtrooper book ends. Something similar with a nice mug split in the middle to form the bookends would be very cool. I've seen something similar on Etsy. Just search for "cup bookends" to find them. In terms of sourcing the product, I'm not sure since it's quite niche. But in general, there should be plenty of opportunity for the print-on-demand model to work with custom mugs, coasters, etc. You could use Printful to integrate with Etsy, giving you an immediate audience to sell to. Then message each customer with a discount code for your first book. "