Alinisrael commented on the following stories on BizSugar
Business & Marketing History: The Marlboro Man: The Greatest, Deadliest and Deadest Pitch-Man of All-Time."Yonatan, as a four decades long smoker who quit in 1992 I find this article interesting. Part of me says there is personal responsibility. People who know the danger and continue to smoke ask for trouble. But long ago, the dangers were not well publicized. The tobacco companies did their best to gloss over the issue and cover it up. There were no warnings on cigarrette packs. And as you so aptly mention there was the image they presented. I remember the Marlboro man, Joe Camel and others. I also remember doctors being spokespersons for smoking. Each company did their best to glamourize smoking and to entice new customers. They spent millions and made billions. I agree with you wholeheartedly though, despite personal responsibility that there is a time and place for corporate responsibility. Apparanetly with billion dollar judjements against the big companies the courts agree too. Alan"
Yonatan, I think it's a great marketing strategy. It's like the phone companies that try to get people to switch. Why not try to get a business company to switch to you if they are not currently getting the satisfaction they want and deserve. Alan"