Bembridge commented on the following stories on BizSugar
Thanks for sharing your thoughts on Pinterest and how to use it. One thing that I think that businesses and brands need to think about in all this buzz and hype is your point #7 - about posting video... There is a real risk in all the buzz and noise about Pinterest that many miss the fact that the most done thing online as regards social media by all ages is watching video. YouTube is the main site for this, but not exclusively. I think all brands and businesses should think about the role of video - as also it may be easier and more relevant that images alone for many businesses - especially service industries! The amazing results that even simple digital cameras can do and editing packages standard on many computers mean one can make videos by yourself even - as content is the key not just the fancy quality."
I am a great supporter of the importance of ensuring you have an emotional connection with your customer or consumer, as (in reality) most products or services are very similar and regulations and technology will mean that if stripped down to the basic benefits and features - there will be little real differentiation (certainly any that can be sustained over time). So you need to have a stringer connection. As one famous quote says: "people will remember you more for how you made them FEEL, than by what you do". ..."
Thanks for these tips and advice. I think the key is also ensuring you are clear about what your blog positioning is - and what value you are adding. I think the key always is about what you have in content or point of view that is on target for your blog position/ promise and gives a unique and differentiated perspective on the topic versus other blogs and commentators. "
Thanks for this article. Very clear advice and instructions. I had been hearing a lot about how to not only maximise postings through use of the right keywords - but also how they could inspire ideas for postings. I had tried the keyword site but was not sure who to use it properly. So this article was perfect! "