[email protected] commented on the following stories on BizSugar
Business World Perceptions, Mis-Perceptions and Judging Books by Their Covers: The Curious Case of Dolph Lundgren!"Great job Yoni. One more point if I might. Misperception can have devastating effects in marketing and branding. It's why the message must be delivered well and why damage control is so critical when it's not. Ben "