Billrice commented on the following stories on BizSugar
Shawn, Your point is well taken. We have to be careful with credit, but even to do the basics like travel to conferences, i.e., book flights, hotel, and cars we need to get that credit score to a reasonable level to have a credit card--it's ashame, but a necessary small business tool. Thanks for commenting."
So true Sarah and Shawn. Marketing, any marketing, takes an investment and consistency to yield results. There are no "secrets to making millions" all the ways take some creativity and hard work. Social media is a great way to add another tool to the toolkit. Thanks for reading and commenting!"
Karl, Great article. I think this is going to be an increasing trend as the definition or even need for a website changes. I'm thinking Linkedin and Facebook, off the top of my head, may make corporate and personal notions/needs for a website obsolete. And building an email list off these "outposts" is just as easy. Thanks for another great post!"
Susan, Ah, very good question. Here's my guess/perspective. We see a lot of that language (like my title) because that's is the emotional and psychological belief the customer has. As you know in sales and marketing it's as much about what buyers "think" they need (want) versus what they really need that strikes them to action. Point in case, How many hits and votes do you think this article would have gotten if I titled it: "How to get the job done with Internet Marketing" or "Good enough Internet marketing." However, your point is good and well taken. You probably don't need to be an expert and you may frustrate yourself trying to get there. My 2 cents...what do you think? Bill P.S., Thanks for starting the discussion!"
Susan, Absolutely. I agree with you. Unfortunately, I see many people wasting time and missing their goals setting around looking for or trying to become the expert. Sometimes just doing is good enough. (Secretly, I have failed many times on this path. Perfection/expertise is rarely necessary for success. Doing always is.)"