Brainvine commented on the following stories on BizSugar
Digital Advertising Budgets 2016: 4 Trends You Need To Know - #Infographic
"http://techcrunch.com/2015/09/10/u-s-consumers-now-spend-more-time-in-apps-than-watching-tv/ A pretty eye opening fact from this was that the average consumer spends more time per day in apps (198 minutes) than watching television (168). So it's not a question of digital/mobile OR television but instead how to capture BOTH and effectively distribute your resources."Improving Employee Procrastination: Can Science Help?
"The 20 second delay in accessing procrastination inducing programs is super fascinating. Reminds me of what my friend (a former smoker, who was quitting at the time) told me: that the urge to smoke would come over him, and he knew he only had to hold out for a few minutes and it would pass. Neat to think of applying that logic to the desire to check social media when you should be finalizing an expense report!"Simple Tips for Creating Valuable Content on Facebook
"Very informative read! Especially like the advice surrounding the 3 Ps (and how easy it is to slip into only focusing on the promotional bit). I like to always keep the 5-3-2 rule for social media content in mind (http://www.heinzmarketing.com/2011/10/the-5-3-2-rule-for-social-media-content/) + think it fits in nicely with balancing the 3 Ps."28 Ways To Get Your Business Media Attention
"I liked the "bulk mail" tip as well- makes the outreach seem more 'substantive' and less likely to be chucked in the trash right off the bat. Seems like there's no blanket amount that would be considered bribery- but keys seems to keep it at the trinket level. And always good to provide something that the receiver can use in their daily life (keeps your brand/service on their mind any time they use it!)- I have a collection of branded small notebooks that I've picked up along the way and use them to take notes all the time. "6 Plucky Ways to Build Brand Awareness
"Great advice on the front of making sure your brand has an unique personality and a clear voice. All too often, otherwise great brands/ideas fail b/c they are afraid of stepping outside of their comfort zones and appearing like they are a derivative product/service/ect that offers nothing new to the marketplace. "« previous1 next »
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Placing Online Ads
"With LinkedIn- you can obviously pay for sponsored posts and there's value in reaching a more professionally-geared audience. However- I think the real beauty of 'advertising' on LinkedIn comes from the head of an organization or other executive sharing thought leadership pieces with an eye towards capturing the attention of key influencers. Think it's a great forum to showcase the innovative or unconventional thinking that is going on at your company beyond the product or service you are offering. "