Centralpawebster commented on the following stories on BizSugar
The customer, in the end, is whomever we are interacting with. Our clients know as we do, that they do not have a business without their customers, and we would not have a business without their business. I'll let you draw your own conclusions from that one! "
Hi Martin - I believe it may be an afterthought, for a lot of companies, unfortunately. In our experience, some organizations only take it seriously once customers complain. And, even then, they do not often adjust their resources to be proactive about community management. A company that values customer service - and understands the importance of online service via social media - will reap the most rewards. Social media, as a whole, is still vastly misunderstood. Lack of online customer support is one unfortunate consequence of this."