Centralpawebster commented on the following stories on BizSugar
Martin, Here are links to articles I’ve written on B2B marketing: http://strellasocialmedia.com/?s=B2B and you can find some Slideshare presentations at this link: http://www.slideshare.net/search/slideshow?searchfrom=header&q=rachel+strella Best of luck on your talk! Rachel"
What you're talking about touches on in-house efforts among departments, which is one of many challenges for marketing. I think business development and sales should align strongly with marketing, at a minimum. If we can successfully achieve this alignment, we can move into marketing/social media with all departments. "