Centralpawebster commented on the following stories on BizSugar
What you're talking about touches on in-house efforts among departments, which is one of many challenges for marketing. I think business development and sales should align strongly with marketing, at a minimum. If we can successfully achieve this alignment, we can move into marketing/social media with all departments. "
It is startling, the amount of content that will continue to increase on the web! Personally, I think integration is key. Partnerships and creative campaigns to leverage not only social media but traditional media, as well. As content grows, we will need to spend a few dollars to have our message heard, as well. This is non-negotiable on Facebook, especially. Overall, remember to humanize. We have the best shot at reach another person, by - well - being a person."