Centralpawebster commented on the following stories on BizSugar
I understand. I was caught off guard by your original question because I can identify people that I know that do an excellent job with their personal branding, but I don't want to mention them here as you wouldn't know them and I don't want them to feel as though I called them out. My presentation will be at the Business Women's Forum on May 25th in Central PA. http://www.businesswomensforum.com/ "
Hi Heather, Wow! Fantastic question. To select the best channels for your business, we combine two components: channels that house your target audience and channels that will support your goals. For example, let’s say your target audience is made up of higher-income women in California. And, let’s say your goal is to drive people to your website where they can make a purchase. Along with that goal, some people often want to increase SEO and brand awareness. I would probably recommend a blog – and perhaps Facebook. Here’s why: • Blogs drive 2-3x more website traffic, on average, than social media alone. • Blogging remains as one of the top ways to improve your search engine rankings, aside from paid advertising. • Each new blog post is a new page of information that can be indexed by Google – and thus found in search. • Facebook’s dominate gender are women and it’s filled with high-income users as nearly 70% of the audience earns more than $75,000 per year. • Two California cities (Los Angeles and San Francisco) rank in the top 10 of the highest user-base for Facebook. • Facebook advertising options allow page managers to target their audience like no other platform. This is a very abbreviated version of how we combine goals with target audience, but it gives you a snapshot of our process. We typically spend 3 to 4 hours researching and narrowing our decision before making our final recommendations. "