Channelship commented on the following stories on BizSugar
Social Media for Call Centers: “Your Call Is Important To Us”. Really?
"I agree, the elderly will definitely call but there's a big segment that's more likely online and with high chances that we could serve them through that channel. If that's so, then Management can make a very wise call and arrange for social media training and hopefully work on a long-term plan where they can clearly yield tangible results."Subscribe
The Social Media Race Companies Can't and Can Win
"Thanks a lot Heather. This point sounds like a super obvious one, but so many companies invest budgets on accomplishing "reach" only, that they forget the most important part is what happens after it :)"