Davidlowbridge commented on the following stories on BizSugar
Depends on the client. Most see limited actual results, but I've done surveys and have found there is a lot of public resistance to Google+. Then I have clients you have tonnes of sharing, +1's and followers. Like with all social media, it depends on your target audience. But the one result I do see, is that SEO and search page rank is improved. And we all know how important being found on Google is..."
Very good article and well worth the read. I have to admit, I bootstrapped. I was given £50 for a birthday and decided that was my budget for the business. Now I spend a lot more than that a month, but its all from income generated through clients and after just over two years, I am looking at expansion."
SEO isn't about the number of links, its about the quality of links and how they are used. SEO is also about the social media aspects. If Google sees that your content is being shared a lot on Twitter or Facebook, then they will increase your rank. One way to improve your social shares is to get your content noticed by others. BizSugar is one way to do this. This also helps to get your content noticed by others so they use it as reference material in their links. Again increasing the search engine rank of your content. As I mentioned in the article, since using BizSugar I have noticed an improvement in the number of search results my pages show up in."
The last two points that you have mentioned here are in my opinion the biggest problems for those in leadership positions. I have worked with numerous organisations and I can certainly say that staff performance was impacted. One such company I know had a HR department that had a 150% turnover rate. only two members of staff had actually stayed on for over a year, and one of them was the manager. Many positions had to be refilled several times within a year. While some do not see this as a major problem - the amount of inefficiency in the office and the costs to the company must have huge."
Hi Lyceum. Thanks for your comment first of all. In regards to your comment there is no program that has the software to prevent it to going into the spam box as far as I know. I've certainly seen content from constant contact and others go into the spam folder. However, most have aspects that try to prevent it. For instance, many don't allow bought lists and to keep their servers on the white list - will remove users if too many email contacts hard bounce (a typical sign of a bought list). If someone asked me for my favourite, I would say mail chimp performs best. But it is all a matter of perspective. My advice is just stick to the top tips and if you are still have problems, contact a digital marketing consultant and ask for their advice. I hope that is some help."
Paying for sending emails is never going to be the solution. It doesn't solve any of the problems associated with spam messages. In fact, I've known those who have paid for their emails to be sent and they still end up in the spam folder. It is a very complicated system that determines whether or not your email is junk or not. Part of it relates to your server, another to your message copy, design and header and lastly the reaction of your audience. If they don't read your mails and simply delete them - the inbound server will simply think they are spam and, after a time, place future messages there. The simple message is: paying for delivery is no guarantee. Email marketing is about building trust. Trust with your server and your audience through good email marketing practices."
To be honest, I get a lot of email newsletters land in my inbox every day. Both professional and unprofessional. Unfortunately, I've seen no clear pattern of whether they land in the promotions or main box. However, those that are spam are very often found in the spam folder. My advice is not to worry about what others are doing. Have a clear, valuable message in your content sent via ethical means and the engaged members of your audience will receive your messages."