Denisefay commented on the following stories on BizSugar
Hi Rachel, delighted to see you here as part of the Bizsugar community. I actually don't have FB or twitter handles on my bizcards. I have it on my email signature for sure but not the biz cards. You know it wasn't a conscious choice; I just went with traditional contact details. I've to do up new ones and have been thinking about not including them. The equity of your business should be on your website - that's what you control. However, my concern for you is that while you're moving into content marketing as well as social media, you'll still be seen as social media consultant and people equate social media with FB, Twitter, Linkedin etc so potential clients may be put off by their absence. Just a thought to add to the others. All the best, Denise "
Hi Ray, I couldn't agree more with your article. It's so true -traditional sales techniques have their uses but buying has definitely changed. I give copy-writing courses and communication advice and sometimes it is at odds with what people have learned at sales courses. But being real, offering value, influencing your customers as they move through the buying process is where the market is at today. Keep these good articles coming here on bizsugar.com. Take care, Denise "
Hey Holli, I've been following the US elections myself and must write some blog posts about it too. I loved the simplicity of the article. I would also like to add to your article that yes, every business should be on SM but also that they should have a consistent communication strategy for using them. They are a fantastic way for engaging with fans but they do need to be managed. My particular interest is the communication and how clearly and consistent it is with the candidates and their peoples. It's conflicting. A small business should know what they want to achieve and how they are going to communicate with their new audience. Great to have you on board the bizsugar community. Take care, Denise"
Hi Craig, Really enjoyed the article and will forever use this simple rule: "We don’t pass leads/inquiries to sales. Instead we pass qualified leads; that is, leads that are ready to be worked by sales. To achieve this goal, we need lead management." There is a huge distinction between leads and qualified leads. So many business owners that I discuss a sales process with just don't understand that. I spend time educating them that it is easier to sell to someone qualified than spend excess energy selling to those that are vaguely interested. Loved the advice - simple and pragmatic. Kind Regards, Denise"
Hi Adam, Love your style. It's very easy to read. I really like your list...particularly as I write for Tweak your Biz! Thanks for that shout out. The team really appreciate it. Just one thing though - I find that some sites, particularly European ones, have great content yet few people commenting. I think it's a difference in culture and I've mentioned it before. (It would make for an interesting article). I've seen great posts written with hardly any social shares yet I know the analytics show it's been read by quite a few people. How do we encourage people to social share and frequently comment on the European side of the pond? Any thoughts? Thanks for sharing this on bizsugar.com. Take care, Denise "
Great article Christina. I loved your examples and I'm sure many readers will be reading them for the first time. (I myself hadn't seen the Benetton ad). Your advice is spot on - simplicity is key and it's the message that counts, not the tools. Several business owners have contacted me recently and maybe it's something in the air, but they've been asking me about the tools they'd like to use. My advice is always stay true to your objectives and find out where your customers are. The tools will only help the conversation or experience. Experience marketing is really where the marketing trend is turning. Thanks for sharing. Take care, Denise "
Thanks for drawing this super marketing-oriented, customer focused company to our attention. What a great example of marketing that any company can follow. Thanks for sharing on bizsugar.com. Denise PS I'm looking forward to the fall flavours from Starbucks. I'm a big fan! "
Another thoughtful post Stephanie. I'm like Sian, I love Spanish cafes - the smells, the food, the beverages! I like your take on the signature service. I agree, all business owners should have a signature service so that they can focus and expand on. It's a lovely, real tangible example that you gave. Take care, Denise"
Hi Art, Thanks for sharing this. I didn't see it. I work with a number of restaurants here in Ireland and it's interesting to compare US with Ireland. Local produce is very popular here - both with chefs cooking with it and consumers looking for it. Thanks for sharing that interesting failure rate stats. While not 90%, it is still high. It's always a shame when a restaurant closes. Using this infographic, maybe entrepreneurs turned food entrepreneurs can learn something. Thanks for sharing here at bizsugar.com. Take care, Denise "
Hi Art, The poibts you've made are a great start. It's great to see you combining online and offline as many businesses don't. Heather makes great points above which I think will make a great other blog post. (Just an idea!) Take care, Denise "