Denisefay commented on the following stories on BizSugar
Hey there, As a trainer and believer in customer service, I think you are spot on with point about creating a culture of customer service. Walk into any Gap store and you're greeted with 'hello, how are you today?' (or something similar!). If customer service is part and parcel of a culture, then every team member lives and breathes it. It avoids inconsistency of service which often annoys a consumer/client. Nice reminder of how we should be all focused on our customer service. Thanks. Take care, Denise"
A topic after my own heart. Thanks for sharing those tips and the statistics. I've heard that by 2015, smart phones will reach saturation so this topic will become even more important. I recently sent out an ezine (plain text with one image) and didn't test on the smartphone. It didn't work on smartphone 'this email has no content'...so I need to get onto my provider to check that out. So I'm living proof of the importance of step no. 6! Thanks for the information which I first read on bizsugar.com. Take care, Denise "
Hi Geno, I completely missed this infographic and research yesterday so thanks for sharing it on www.bizsugar.com. Mobile and email are perfect partners, I agree. I shared a stage last month with a web development company which pretty much suggested that we create mobile versions of our website rather than mobile apps. They explained that it was all down to the individual business and their needs. They recommended looking at your analytics to see how many people view your website using mobile devices to help you prioritise whether you need to design your site and email marketing for mobile...today or yesterday! I think it's a matter of time before these two invite others to their wedding or that people are scrambling to get an invite! Thanks for sharing - it really has made me think more about it. Take care, Denise "
Hi Daniel, I love your expression 'rinky dink' - I think you should add in another step to say 'write great headlines on your articles and blogs'. It is true that people make instant judgments on your marketing material. It takes about 8 seconds for someone to land on your website and jump off if they don't like so I completely agree that a website that is unprofessional is a no no. As a copywriter and marketer, I definitely think that a website that is written in an engaging way is well worth it's weight in gold. I think your points are great reminders to go back and check the quality of your appearance - especially if you're a service business. I'm not sure that every business needs a blog (although I love your wording - a website's playful brother). Blogging takes time and commitment and yes it adds credibility to your business but not every business needs a blog and it's a judgment call on whether a business has time to commit to it. If you do jump on the blogging bandwagon, then it's professional to keep it somewhat updated! Thanks for the reminder. Take care Denise "
Hi Stephanie, As a writer and marketer, I couldn't agree more with these three simple tips. Yet I find them not as simple because of time commitments and pressures...everything else is more important, eh? However, you are 120% correct in what you say - that you are reaching more people than not doing them. So it's a mindset thing with some business owners. If they are reminded that they are targeting more people by using the same article in their ezine and article sites, then it makes more sense to use the same content on multiple channels. I'm definitely doing more of the first tip which is great but I need to do more of the other 2. Even one more as Meatloaf once said '2 out of 3 ain't bad'. More actions on the to-do list. Thanks Stephanie! Take care, Denise"
Hi there, I've been a proponent of customer relationship marketing for years. I think it's important to spend time on customers as it is on sales. I think you make a great point. Marketing automation works for the exact same reason why we use washing machines and dishwashers in our home, they make life easier. They don't make the task obsolete but they allow you time to work on other high value tasks. And of course anything that helps marketing and sales work better together can only be a good thing! Good article to get us all thinking about this topic again. Take care, Denise "
Hi there, What a great list - very practical. It reminds me once again that it's important to follow the advice of the people who know more than I! I had never thought about ratings and review before now. So that's a tip that I'll certainly look into. I am definitely seeing more author photos attached to links like that and have set up a google+ profile myself. As a copywriter, I can wholeheartedly agree that keywords and writing for what your audience wants to read is important. If you can solve a problem for a client or potential reader, then that will help your CTR. Well all I can say Geoff, is that now my to do list has just gotten bigger. Thanks for that! I'll let you know how I get on. Thanks for the advice. Take care, Denise"
Hey Janette & Alison, A thoughtful post. Your advice is great for businesses faced with the reality of negative publicity. It's always good to know what to do straightaway when this happens. Customer service should always be at the forefront of every business. Your advice is straight forward for anyone that is faced with this uncomfortable situation. I'll recommend this page for sure. Take care, Denise "
I really liked this article. I think new businesses fear saying no because the revenue from the client ultimately pays the bills. And sometimes I think that business owners learn this valuable lesson for themselves. However, that being said, I think your point Ashley about focus is a great one. When a business starts with a focus in mind - vision and mission of where it wants to go - it does make it easier to say no. So the key is to start focused on what you want to achieve as a new business and saying no is easier. Really thoughtful piece. Take care, Denise"