Elainerogers commented on the following stories on BizSugar
3 Things Every Customer Thinks About You
"People buy from an emotional state. They justify the logic used to accomodate that emotional state. Women are experts at this! Men are also very good at justifying exactly why they need something. I disagree that people only buy when they need to. Esp with B2C, clever marketing ploys can entice people to spend money they simply do not have. But I agree about truthfulness and authenticity. By being empathetic to a client's pain, and providing the relevant solution to their pain, desire or fear - you are reaching into their emotional reasons why they should buy. Great post John, to highlight and remind us to listen to the customer, because they ARE always right - they know themselves better than us! "Website Navigation Structures - Good navigation means positive online experiences
"A great list Sandra. I often look for proper contact details (not just email) to re-assure myself I am dealing with a real organisation, so I COULD contact them if I NEEDED to. I think the worst is to be re-directed to a FAQ page in lieu of contact!! It's fine as a suggestion, but should not replace the opportunity to make contact with the people behind the site."Find It Friday – 9 Pinterest Questions & Answers
"Value and authencity - another great example of a social tool used well. Your post is very useful Lorna, thank you! Pinterest is still making it's way up the list for me, will become increasingly important over the coming months, so thanks for the great tips!!"Make your brand irresistible online with these 10 tips
"Cendrine, What a wonderful post - I love all the tips, especially approachability - and I completely agree about Chris Brogan, a gentleman! Congratulations on your BizSugar win!!! Well done, a wonderful accomplishment. I am so excited to be providing some of the prize and know that you will get great use from your winning "loot"."Rock Your Biz With Our Contest On BizSugar.com
"What a wonderful competition. I really enjoyed the competitions of the past and it was very exciting reading the different comments and headlines, trying to guess which would win. I am proud and honoured to be sponsoring a great prize for this competition. I know it will be a great success this year, especially for the winner of a fantastic iPad. Congratulations to all sponsors and contributors at BizSugar"Start-up Advice from a Successful Female Entrepreneur
"Sian and Ginger, A great piece, and so nice to see that Ireland is still considered a great option for visiting. Also nice to see we are on the "once in a life time" and "luxury" list :) Thanks for sharing your insights Ginger and a great interview Sian. "6 Things To Look For When Hiring A Digital Marketer
"Hi Niall, Sarah, Useful tips for hiring, I would go to much further lengths if hiring a consultant or outsourcing my digital marketing. A good mix of qualifications and experience goes a long way, and of course as you say, that they walk the talk. It is interesting that very often professionals often neglect the very area they operate in, often too busy getting clients etc. But what does an inefficient social strategy say about a professional looking for a job in digital marketing? A lot!"Subscribe
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MediaCoach - Meet The Man Behind The Name
"Hi Sian, Alan. Duly followed on twitter - I love Alan's comment "It’s all about delivering the right message at the right time to the right audience. " I note his point about humour (or humor) and find that Irish weather jokes work well as everyone seems to be fully aware of our abundance of rain!"