Globalcopywrite commented on the following stories on BizSugar
Why I’m Not Going to Publish on LinkedIn Pulse
"Hi Ti, Thanks for your feedback on this. Not everyone agrees with me but, like you, I'd rather build my own property even if it means less traffic in the beginning. To be honest, I don't need the masses at my business, only as much as I can manage as a small business owner. "The Big Problem With Content Marketing and Tragedy
"It's interesting how strongly people feel about this issue. Some, like you, have no problem with creating and distributing marketing content while a tragedy unfolds. Others feel very strongly that brands should go into lockdown, at least for a little while. The big problem for brands, in my opinion, is that different tragedies affect different people in different ways. I think it's better to stay on the safe side and respect what many may feel a sensitive time. "The Big Problem With Content Marketing and Tragedy
"Hi Martin, As with any marketing, you have to know your audience. While I wasn't particularly effected by the Boston Marathon bombing, the people of Massachusetts and the global running community were incredibly upset by it. Likewise, the MH17 tragedy hit Australia hard because we had a number of casualties but a friend of mine in Slovenia questioned its impact on business. I'm not prescribing some blanket political correctness in this post. I'm saying brands that are not sensitive to their target audience run the risk of offending them. Realistically, how effective are marketing efforts during a time of tragedy? Do people want to hear from you? Probably not. But they often remember a company who behaved inappropriately. I used the example of Kenneth Cole and the Cairo uprising in my poster but every tragedy has a poster child for bad judgement. "Essentials for an effective content marketing strategy
"Hi Val, Thanks so much for your kind words. I agree; the written word is here to stay. Whether we use a scroll or a Kindle, it's a universal method for getting information about our goods and services to a wider audience. If you'd like to see the full blown version of my infographic, you can see it here: http://visual.ly/content-marketing-3-essential-components-good-strategy Cheers, Sarah"Subscribe
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Why I’m Not Going to Publish on LinkedIn Pulse
"Unfortunately, Martin, I do think marketers have ruined LinkedIn. If you do post, I encourage you to break some new ground and stick to business. I honestly don't want to see another cat photo and or a Sharknado joke. "