Graemebengeseo commented on the following stories on BizSugar
Hi Lyceum, could be true, I've not heard how far their monetisation plans will go with GA. Premium GA as it stands is SOOO pricey that they may potentially look at a product between that and the freemium version. They would need to consider how they differentiate from Site Catalyst, the other big paid for analytics platform. If they went down this route, I could imagine Piwik gaining a bit more traction as people look for value for money. All just opinion though!!!"
Thanks Heather, I reckon the big gain is that a lot of campaigns perhaps don't have enough data to effectively split test. By that I mean, split testing ads is really only meaningful after 100 impressions or even better 100 clicks. Problem is alot of starters aren't going to be there. So you need to get efficiencies elsewhere and a really tight keyword list, both positive and negative is the way forward I think."
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