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Social TV: The Past, The Present, and the Future
"Hi @Lyceum, Thanks so much for your comment. I think you bring up an interesting point, with TV becoming more of a 2-way media that users influence through their contributions. We are already seeing this now with shows taking questions from the audience via text messages and tweets. Programs like ESPN are embedding tweets in their programming that are generated from fans. Although subtle, fans and TV viewers are already contributing and shaping the content that appears on their screens. Thanks again for your comment."